Scarlet Hope exists to share the hope and love of Jesus with women in the adult entertainment industry.
Our vision is to see women in the adult entertainment industry engaged with the Gospel of Jesus Christ, teaching them they are loved by the Creator of the universe and were made in His image while equipping and empowering them to change their lives through gospel-centered community and resources.
Scarlet Hope began in 2007 when our Founder, Rachelle Starr, was called to bring the hope and love of Jesus to women in the adult entertainment industry of Louisville, KY by serving a home-cooked meal and forming relationships with the women working there. After serving there for over a year, Jarré Poh launched Scarlet Hope Reno in 2014. In 2021, Jarre stepped down and graciously passed her position of Executive Director onto Shannon Brimer. Today, we have the privilege of bringing a tray of hors d’oeuvres and a Bible verse card to an average of 120 women every week to Reno’s strip clubs. Our consistency in places where 70% of trafficking occurs establishes us as safe people these women can trust. Many of them come from Dallas, Sacramento, San Francisco, and other cities, so our influence extends beyond Reno, Nevada. In 2020, we started serving our women through the access of our Resource Center, and in 2022, we launched our Hope for Her program where we hope to see continual growth and the floodgates opened up with women who are seeking self-led empowerment and a desire to grow in the Lord.