Our Mission

Scarlet Hope exists to share the hope and love of Jesus with women in the adult entertainment industry.

Our Vision

Our vision is to see women in the adult entertainment industry engaged with the Gospel of Jesus Christ, teaching them they are loved by the Creator of the universe and were made in His image while equipping and empowering them to change their lives through gospel-centered community and resources.

Our History

Scarlet Hope began in 2007 when our Founder, Rachelle Starr, was called to bring the hope and love of Jesus to women in the adult entertainment industry of Louisville, KY by serving a home-cooked meal and forming relationships with the women working there. After serving there for over a year, Jarré Poh launched Scarlet Hope Reno in 2014. In 2021, Jarre stepped down and graciously passed her position of Executive Director onto Shannon Brimer. Today, we have the privilege of bringing a tray of hors d’oeuvres and a Bible verse card to an average of 120 women every week to Reno’s strip clubs. Our consistency in places where 70% of trafficking occurs establishes us as safe people these women can trust. Many of them come from Dallas, Sacramento, San Francisco, and other cities, so our influence extends beyond Reno, Nevada. In 2020, we started serving our women through the access of our Resource Center, and in 2022, we launched our Hope for Her program where we hope to see continual growth and the floodgates opened up with women who are seeking self-led empowerment and a desire to grow in the Lord.

About the
Executive Director

The Lord called Shannon to victims and survivors of sexual trauma and commercial sexual exploitation at the young age of 14. From that point, the Lord took her on a long journey of preparation before leading her to be the Executive Director of Scarlet Hope Reno in 2021. Shannon’s passion for this calling has only grown deeper through learning and experiencing the Lord’s compassion and desire for justice and healing. She desires that the women they serve would encounter Jesus as the Truth in life-giving ways. She believes that the ministry of Scarlet Hope is doing just that as it exists to share the Hope and Love of Jesus to women in the Adult Entertainment Industry. Shannon goes into the darkness knowing that it will shutter and dissipate when it encounters the Light of the World. What she does in the day-to-day may look different from moment to moment but the heart and mission are always behind everything she does. She hopes to see many women experience and come into union with the One who has loved them from before the foundation of the world.